Finding success with the new Bing search engine, quality over quantity when it comes leads. We took advantage of the promotion of Microsoft’s new search engine Bing and it has paid off! You probably saw the commercials and may have even tried it yourself. If you have not adjusted your site for Bing do it now. The new ad campaigns are still being run by Microsoft and you should take advantage of that while you still can. Bing has made steady gains in the amount of monthly searches, as well as taken a share of Google and Yahoo users.
Now I am not saying to forget the others just to optimize for Bing as much as you would for Google. As I touched on before Bing visitors and traffic will be significantly lower than Google but the quality of leads is much better. Google is great for bringing in the masses but you want sales not visitors. If you optimize for Bing and Google first and Yahoo and ASK secondary you should be fine.
The other big advantage besides the promotion aspect is it’s easy to optimize your site for both Google and Bing without conflict because their algorithms are similar. It has really us connect with quality clients that are great to work for and increase our overall sales. Try it for a month, it may help your business make it through these bad economic times.
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