Do search engine rankings really matter anymore? The answer may sound surprising coming from an SEO but the answer is NO! Yes, I said no, but it is not that simple. The real measure for success in my opinion is website visitors and you can get that without natural search engine rankings. Then I look at the quality of the traffic coming to the site (conversion rates /sales). People just put way too much stock in rankings. Remember number of times a particular term is searched in the natural results changes all the time, that’s another reason why we do keyword research on regular basis.
So should you stop trying to rank your website. No, not at all. Just focus on more on quality traffic. Here are a few ways to boost website traffic if your rankings are good or bad.
Social sites - Sites like Twitter, Facebook and other networking websites can bring just as much traffic if not more than a search engine can. If do a big social media campaign you could blow away your past records for unique visitors. Also, these sites tend to bring repeat visitors witch is another overlooked benefit. Return visits or visitor loyalty can also help tour natural search engine rankings as well.
Advertising – Another way to get good traffic is to advertise on other websites. Running ads can help but only if you choose the correct places to run the ads. I prefer content related sites using text links ads, no not the company. Finding the right sites and a good deal can be challenging but you can reach a lot of people and boost your organic rankings. Banner ads also work as long as they are do follow links and the website has good stats!
If you work hard at social marketing and advertise on the right sites you will find success. Not to mention reduce your stress level. I hope this helps you build your website traffic and visitors to record levels.